FT. LAUDERDALE, FL – August 15, 2007 – Dan Alpert, Client Director and Digital
Marketing Services Lead for the Ft. Lauderdale office of Avenue A | Razorfish, one of the largest interactive services firms in the world, has been named President of the South Florida Interactive Marketing Association (SFIMA) for the 2007-2008 year. SFIMA is a forum for interactive professionals, businesses and educators who are dedicated to the exchange of ideas, information, and best practices. Service on the SFIMA Board of Directors provides an opportunity to promote and advance interactive marketing in South Florida.
Alpert plans and directs strategic marketing programs for the Southeast region of Avenue A | Razorfish, including rich media, search and relationship marketing programs. Over the past six years, his accomplishments at the world’s largest independent interactive agency have proven his ability to conceive, develop and execute upon global integrated sales and marketing programs. Alpert’s project experience has included organizations such as Carnival Cruise Lines, ADT Security Systems, Hotels.com, Club Med and International Speedway Corporation. A resident of Hollywood, FL, Alpert holds a Master of Business Administration degree from Nova Southeastern University with certifications from the London Business School and a Bachelor of Science degree from the University of Florida. The South Florida Interactive Marketing Association (SFIMA) is a non-profit forum for interactive professionals, businesses and educators. SFIMA is dedicated to the exchange of ideas, information and best practices, as exemplified by case studies and industry leaders that will help members grow their interactive marketing activities and successes. SFIMA's goal is to be the primary interactive voice in South Florida providing lifelong learning, networking and community outreach opportunities. SFIMA's founding sponsors include DoubleClick, Google, iCrossing, and Yahoo! For additional information on SFIMA and its programs, visit www.sfima.com.
About Avenue A | Razorfish
Avenue A | Razorfish is one of the largest interactive marketing and technology services agencies in the world. The company helps industry leaders such as Kraft, Dell, The New York Times and Starwood Hotels use digital channels to acquire and service customers. Avenue A | Razorfish's full suite of digital offerings includes online advertising, Web site design and development, email and search engine marketing, emerging media strategies, and enterprise portal development. Its award-winning client teams have a great understanding of customer needs and provide solutions through distinct business disciplines, which include: analytics, strategy, technology, media, creative design and user experience. Avenue A| Razorfish has offices in markets across the United States, and global operations in Australia, China, France, Germany, Japan and the United Kingdom.